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The Swoosh – When. Why?


For many years “Just Do It” seemed to be taking a backseat to the primary totem for the #Nike brand – Carolyn Davidson’s now massively famous and recognizable design the “Swoosh”.

The Swoosh often appears solo and in many instances, with no Just Do It in sight.

While the complimentary pair never completely went away, this image on a shirt reminds me of a more vintage feel.

I’d love to hear how Nike determines when, where, how, the pair, or only the Swoosh, show up to play.

#Advertising #Marketing #Nike #Trends #Logo #Beaverton

Tualatin National Wildlife Refuge Visit


A few pictures from today’s walk around the Tualatin River National Wildlife Refuge.

I tried to utilize those hip Instagram filters however, the actual raw photograph is typically the most beautiful and best telling of the moment.

Tualatin River National Wildlife Refuge Visitor Activities

#tualatinrivernationalwildliferefuge #TualatinRiver #NatureShots #NoFilter

Busy bee being interrupted by an interloper –

How Content Marketing Works


… a deliberate strategy designed “to get more people understanding that the outdoors is accessible for all,”.

Exceptional example of how Content Marketing works.


Bhad Bhabie – A Case Study


A cultural case study for marketers who are interested in youth culture, current #trends, the sad state of media affairs/glorification, and what the major record labels are up to – capitalizing on the last of the genre’s that still sell; Rap.

#Marketing #PopCulture

Good Amazon Read –


…almost half of all product searches start on Amazon rather than Google.

…Amazon is the dominant concern in the advertising industry.

“Is this meeting absolutely necessary?”


“80% of the time of 80% of the people in meetings is wasted.

History of Advertising – PDX Edition


I’ve been doing some work at Cathedral Park Place lately and one of the most inspiring signs is in the parking lot. A welcome left over from the time when Columbia Sportswear’s HQ was based there. So cool to see the history of advertising in Portland. #pdx #inspired #creative #cathedralparkplace