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Nike Ditches Amazon


The devil is in the details here. In a practical sense, Nike moved this resource intensive work from Nike to third party players(s)- potentially in a move to a service like a NetRush. While this is a substantial shift, the Nike brand will still have to “deal with” a significant Nike brand presence on Amazon and all that still entails. Bad or incomplete listings, whack-a-mole third party sellers, counterfeits, etc.

There is no quick fix. This may be even a longer term negotiation tactic to drive awareness of the issue(s) for brands. It got a lot of attention.

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