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Columbia Sportswear Is Crushing Nike And Under Armour

09/26/2018

The company is doubling down on efforts to delight the consumer and sell directly to the consumer as retail partners struggle in the digital age. Developing regional strategies and emphasizing DTC appears to be working. DTC growth in Q2-18 was 18%. DTC represented 46% of sales this quarter –

https://seekingalpha.com/amp/article/4208217-columbia-sportswear-crushing-nike-armour

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