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The Swoosh – When. Why?


For many years “Just Do It” seemed to be taking a backseat to the primary totem for the #Nike brand – Carolyn Davidson’s now massively famous and recognizable design the “Swoosh”.

The Swoosh often appears solo and in many instances, with no Just Do It in sight.

While the complimentary pair never completely went away, this image on a shirt reminds me of a more vintage feel.

I’d love to hear how Nike determines when, where, how, the pair, or only the Swoosh, show up to play.

#Advertising #Marketing #Nike #Trends #Logo #Beaverton

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