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SHOT Show 2015


As many of you may know, we head out to Las Vegas each year for the annual industry pilgrimage to the SHOT Show. The Shooting Hunting Outdoor Trade Show that is frankly, one of the largest (and most exciting) trade shows on planet EARTH.

We are always a bit frantic leading up to the show, getting everything in place for our new product releases, finishing touches on the booth, supplies, meeting schedules, contacts, publicity prep, and the to-do list…and the wish to-do list(s).

You can see my past post from the 2014 year’s festivities here.

I arrived at CRKT from a music industry background (WMG), so it is always a bit surreal just walking through the show doors. If you could imagine entering a Cabela’s, Bass Pro Shops, or Walmart Sporting Goods section…on 11…then you are pretty much dog paddling on the surface. Big brands from Nikon, Under Armour, Glock, Outdoor Channel, Realtree, and heritage brands like Buck Knives and Colt all set up and plume their brand feathers much like a peacock in the dredged heat of Santa Monica Blvd. and Western Avenue. There is even an odd behavior that I’ve picked up on the last few years; an emotionally charged manifestation that I have been referring to only as…”booth envy”. The good news is CRKT doesn’t have much of that since our leadership is steady and we’re confident in our unique selling proposition. The bad news is that when you traffic the congested carpeted lanes of the show aisles you are often stopped and barraged with something along the lines of “did you see….________’s booth this year?!?” Meh, I’m not easily impressed.

If you’ve gotten this far you must have some interest in the show, myself, or CRKT as a brand. Thank you for reading. We’ve got a great team. As the Marketing Manager, I’m proud. I know we’ve got distinctive, useful, goods at a great price. Our designer roster is simply the best assembled roster of designers in the industry. Talk to Ken Onion, Lucas Burnley, Jim Hammond, Alan Folts, James Williams, Liong Mah, Ryan Johnson of RMJ Tactical, there are many, many, great designers that collaborate with CRKT that make my job as a strategic marketing professional much, much easier. Surround yourself with great talented designers, guess what happens, great (and in this case; useful) art.

We’ve worked with the Blue Collar team for the last few years, they helped us come up big with the 20th Anniversary brand refresh. We’ve been tight with their team ever since. Every time we’ve tasked them with a challenge, they have delivered for us. I can’t say enough great things about their team. See our collaborative work and a great blog post from them here.

Great photo Ben, I’m glad we were able to utilize it! Even if Flavio was a little embarrassed (modest) for being up on the big screen.

To 2015!

CRKT SHOT Show Booth - 2015

CRKT SHOT Show Booth – 2015




One Comment leave one →
  1. 03/15/2015 3:13 pm

    Glad to know your title–strategic marketing professional. Kudos to you for giving your team credit!

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