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SHOT Show Media Round Up – 2014


A round-up of SHOT Show media that I was involved with in 2014.

Especially proud of the CRKT team coming together for the 20th Anniversary rebrand to make this our most successful new release year ever!

Blue Collar Interactive has been instrumental in helping us out this year, their team has been up to the task, delivering exceptional work – Blog post “CRKT Sharpening a Brandhere.

Joel Bornzin Interview PDF (15MB) download – From SHOT Show Business Daily.

Happy 20th Anniversary CRKT!

CRKT Designers are the most important talent that we work with each year to bring distinctive and innovative products to market.

Ben Petersen produced this Designer series right from the booth. He did an excellent job bringing the product stories to life on the trade show floor.
Brazilian Knife Designer – Flavio Ikoma

Mississippi’s Finest Export – Designer Ed Halligan (still going strong at 80!)

Joel Bornzin Outdoor Tools with NAMG North American Hunter

Marshall from Going Gear in Smyrna, GA is a booth regular and we always appreciate him coming by and covering the new knife and tool releases each year –

A fun interview and giveaway that Ben and I did with Blade HQ

We released this new product innovation this year called the Hoist’N Lock

One trend that is not showing any signs of slowing down is VIDEO…the medium of the moment!

Link to Video Playlist of all the booth videos shot this year (well, the ones that I could find!).

Have a great week everybody and we’ll look forward to 2015!

2 Comments leave one →
  1. 04/14/2014 4:10 pm

    Very interesting. Thanks for posting.


  1. SHOT Show 2015 | Joel Bornzin

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