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Video Update

08/22/2012

One of the coolest things we’ve been able to accomplish this year has been working with Andrew Gene over at the Edge Observer on the CRKT new product feature videos.

We like videos right now for the following reason – The content works in every platform.

From our own product pages, to QR codes on the packaging, to the social media channels, to smartphones etc. YouTube is not only mobile optimized; it’s the second largest search engine in the world. It also has a billion people worldwide perusing and seeking information. YouTube is today’s advertising.

Video is a digital marketers dream right now and a perfect storm. With so many media outlets we’ve got now, video is the only content that is really capable of transcending them all.

In this post I’d like to present to you a few new videos we made to feature CRKT knives. We worked very hard to get just the right edge!

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