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Facebook Alters Policy for “Likes”

06/21/2012

Interesting development from the lawsuit thought I would share – JB

From NY Times Somini Sengupta

Facebook has agreed to make it clear to users that when they click to like a product on Facebook, their names and photos can be used to plug the product. 

Both on the Web and on a mobile device, a Sponsored Story features the name and picture of a Facebook friend who has clicked on the like button for a product or organization.

Until now, Facebook users were unaware when and how they were exploited for advertising, and they may not have realized that a click on something as vague as a like button could be used to enrich Facebook, the company.

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