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Agency Pricing Model – The U.S. Threat To Sue Apple And Publishers

03/08/2012

Interesting article today on the “agency pricing” model.

Recall that the anti-trust investigation is about the publishers’ decision to switch to “agency pricing” in which they set the price and allow retailers like Apple, Amazon and Barnes & Nobel to take a commission. Prior to this system, the industry was using a wholesale model in which the publishers sold to the retailers which in turn sold the e-books at whatever price they liked.

http://online.wsj.com/article/SB10001424052970203961204577267831767489216.html

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